SiliconRepublic.com: Irish Stock Exchange firms not tracking web visitors

Yawn! Yet another press release masquerading as news. This time StatCounter, an Irish provider of web bugs are bemoaning the fact that the majority of Irish publicly quoted companies aren’t using their service. Instead they’re using their server logs to track visitors, which is “complex, time-consuming and limited in what it revealed about visitors”. This is patently untrue. Even free stats packages like AWStats can track everything StatCounter can, and more besides. Now I may be a bit naïve, but why would you place an advert on your company’s website for a 3rd party (they track page hits by means of an embedded image, which just happens to be an advert that you have no control over), when any competent server administrator can install and configure AWStats in 10 minutes flat?

SiliconRepublic.com: Irish Stock Exchange firms not tracking web visitors